Search Engine Optimization (SEO)
What is it?
In simple terms, Search Engine Optimization (SEO) helps search engines like Google to catalog and rank your website. That way when a potential customer is looking for your business or products the search engine will display your webpage in the results. This usually costs $50 a page from any legitimate business. Services should include snippet editing, keywords, image alt attributes, titles, keyword research, meta descriptions, length of text and so on. If you have a website that no one can find on a search engine, you are losing potential customers.
How to get started
For WordPress my favorite and probably the most popular plugin is Yoast SEO. Yoast is free and works great, there is always the option to upgrade for extra features. You will want to connect your website to Google Analytics. Create an account with Google Analytics if you don’t have one already.